Mobile Content Optimization - OpenWave Mobility

Since its establishment, Waseela has believed in the importance and future role of all-IP mobile data networks and that the growth rate of mobile data traffic is higher than the expansion rate of mobile network’s capacity. Waseela was the first company to design, implement and operate mobile data optimization solutions in the Middle East as early as the beginning of 2008. Today the growth in the volume of data traffic is reaching record levels and continues to exponentially grow especially due to the growth in video traffic and rapid smartphone adoption. The need for data and multimedia traffic optimization has become more critical. Additionally, it has become more important to enable mobile telecom operators to control the content at applications level in terms of delivered quality and corresponding charging to achieve higher revenues.

OpenWaveMobility is Waseela’s technology partner to achieve data optimization and applications level quality control and pricing. Throughout its offices in the Middle East region, Waseela provides pre-sale and after-sale support to mobile data operators for the deployment of OpenWaveMobility range of products and solutions. This solution alongside the 2G/3G voice traffic optimization and the RF optimization form Waseela’s end-to-end optimization for mobile operators to improve network efficiency and maximize profitability.

Web and Video Optimization

Media Optimizer Openwave Mobility Media Optimizer adds value to the network with intelligent, device- and policy-aware delivery of online video content, reducing costs while increasing effective bandwidth.  Web Optimizer Openwave Mobility Web Optimizer uses compression, caching and transcoding techniques to increase data transfer rates over wireless data networks while decreasing the amount of traffic flowing over the network. It delivers faster browsing speeds and more immediate access to content while conserving valuable bandwidth.

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Data Plan Management

1. Passport: Smart Policy Openwave Mobility Passport offers a low-risk “trial and error” approach that gives service providers the flexibility to easily and quickly refine their pricing strategies to adapt and keep pace with market demand and competitors’ offerings. Passport provides the “gatekeeper” function that empowers mobile service providers to effectively manage and monetize the user experience as they move towards a more diverse and personalized tiered-service environment.

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