Data Plan Management

1. Passport: Smart Policy

Openwave Mobility Passport offers a low-risk “trial and error” approach that gives service providers the flexibility to easily and quickly refine their pricing strategies to adapt and keep pace with market demand and competitors’ offerings. Passport provides the “gatekeeper” function that empowers mobile service providers to effectively manage and monetize the user experience as they move towards a more diverse and personalized tiered-service environment.

2. Amplicity

Openwave Mobility Amplicity is an ecosystem monetization solution that helps operators leverage the value of their networks to improve the way content is distributed and monetized on the mobile web. It is an operator-supported, open development platform that lets app developers transcend individual operating systems to reach a much larger, but still highly targeted audience.
Amplicity capitalizes on the latest mobile browser technology and the power of standard JavaScript to deliver personalized content and services across device platforms via a floating tool bar. As web browser technology evolves to support richer and richer content, it becomes an increasingly viable and attractive platform for developers. Amplicity takes advantage of an in-network policy and workflow engine plus powerful analytics data to open the door to a variety of distribution and monetization models.

3. Smart User Repository

It offers high speed, low latency user profile and policy access that is designed to help service providers manage the increasing data traffic. The repository stores and delivers subscriber policies across large distributed networks in real time to support policy enforcement at a granular level (per flow, per transaction, etc.).

Its flexible architecture makes Smart User Repository an excellent candidate for service providers' 3GPP subscriber profile repository (SPR) and user data repository (UDR) requirements, particularly as they move quickly to deploy policy infrastructure that addresses the increasing traffic loads.

Value propositions and applications:

Data plan management solutions make data plans understandable to subscribers and profitable to operators. The solution promotes data usage through customized price plans and targeted promotions. It is strengthened by comprehensive mobile analytics which provide a clear understanding of network traffic and usage patterns and subscriber data management which enable operators to grow revenue streams and enhance the user experience.  Not only Operators have up-to-date information about data consumption, they also can label mobile users according to many categories which help the marketing team increase revenues by targeting tailored promotions to end users.

 

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